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MISSION STATEMENT
The mission of the Red Deer Advocate is to provide excellent quality newspaper products, printing and services.
To fulfil this mission we will:
- Be the leading newspaper and the dominant medium in Central Alberta and be considered a superior quality operation.
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Be responsible corporate citizens dedicated to fostering positive social change.
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Be constructively critical when change is necessary in our community, but at the same time fiercely loyal to Central Alberta.
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Expand our business through aggressive marketing strategies and quality customer service.
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Anticipate and respond creatively to changing customer needs.
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Be profitable and achieve an acceptable rate of return to our owners.
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Provide a workplace where employees can grow through challenge and training and obtain personal satisfaction from their contribution to our success
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